In addition, Select Comfort argued that the defendants used their marks in phrases such as "Bed with sleeping number" and "Beds with sleeping number for sale" in hyperlinks on third-party sites that lead to the Personal Comfort website. In addition, Select Comfort was opposed to several uses on the Personal Comfort site, including, for example, the use of "Sleep Number Bed" on the title tag of the Internet Explorer tab; the use of meta tags on the Defendants' websites; and the use of "WHAT IS YOUR NUMBER?" "Bed number" also appears on the Personal Comfort logo: Somewhat differently, Select Comfort objected to the defendants' use of a "lead generation" website, Mattress Quote. The air Mattress Quote website was created by defendants, and allowed consumers to obtain quotes from several brands, including the Sleep Number and Comfortable products. Although billed as an independent website, Select Comfort submitted ev...